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Our Mission

At Strider, we love riding bikes, and we love inspiring kids to ride

Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.

Our Philosophy

Strider builds quality products focused on proper fit and function for the rider.

Strider believes in the importance of a strong brand identity.

Strider supports distribution channels committed to educating customers.

Strider serves customers with an empathetic, just, and generous heart.

Our Values

  • Strider values a family-friendly workplace where the workdays fly by and the work itself feels like a grand adventure.

  • Strider values passionate people who believe their efforts will change the world for the better.

Our Vision

Strider will be the #1 global brand that teaches kids to ride and inspires a lifelong love of riding.

Our Story

Strider was established in 2007 in Rapid City, SD, and the world has changed a lot since then. 

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We Believe

  • Life is better when riding a bike.
  • Balance leads to confidence, courage, and happiness.
  • ANY child that can walk can learn to ride easily and safely.
  • Your life as a parent gets better when your child is mobile.
  • Kids are awesome.
  • Failure is OK.
  • Kids learn best through play.

    Community

    The Strider community stretches far and wide across the entire globe. The passion for riding and life on two wheels is much bigger than just our neighborhoods and cities, and it is exploding into the very far reaches of people and places all over the world.

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